Are you deciding whether to hire a freelance writer or write your copies yourself? Here are some reasons you should work with a freelance writer.
Every business has a story to tell. However, not everyone can write well. And even fewer individuals understand how to effectively reach their target audiences and convert their readers into customers through relevant, engaging copy. That’s where a quality freelance writer comes into play.
A freelance writer can create content that truly captures your brand’s essence while captivating readers.
If you’re considering hiring a freelance writer, here are the reasons why you should take the plunge.
Content is the reason search began in the first place.
Lee Odden
Bad Writing Can Harm Your Brand
Writing littered with misused punctuation, typos, and other editorial mistakes can make your business look negligent. If you couldn’t be bothered to publish quality copy on your website, potential clients/customers may question your attitude to your brand, as well as them. How can they trust a business that overlooks details in their messaging?
An effective freelance writer will deliver a top-notch copy in order to accurately portray your brand in a polished and professional light. Your words are, after all, the public voice of your business and they make a huge impression on first time visitors to your site. In fact, did you know that 81% of consumers do online research before buying products or services? This means they’re definitely checking you out.
Super Swift Turnarounds
Say you need a whitepaper written. If you try to write it yourself with all the other business tasks you need to handle, it may take you days, or even weeks, to finish. With a freelance writer, rest assured that you’ll get your whitepaper done on time.
Convert New Customers Through Copy
Freelance writers aren’t just masterful storytellers. They’re also well vetted in the art of persuasion. Did you know that only 22% of brands are pleased with their conversion rates?
Marketing writing isn’t just eloquent phrases and fancy words. It’s all about selling your brand, too. The end goal of your content should be about getting the reader to take action. In order to do this, they need to be reached at a gut level. Words can truly elicit emotions that persuade audiences to take the next step in the buying cycle, whether it’s the fear of missing out or elation.
Make Your Money Go Further
Many small businesses are on a stringent budget. This means that they can’t necessarily afford to hire an agency to create copy for them. Even when they can, agency writers are typically backlogged with assignments and just power through in order to meet deadlines. The result is low quality, high quantity copy.
When you hire a freelance writer, you can be confident that your work is going to get done with you every step of the way. From getting to know your brand to showing you the first draft to working with you on changes, a freelance writer will deliver quality content while building a relationship with you.
It is critical to keep in mind that your words are a direct reflection of your brand. A strategic and seasoned freelance writer can create compelling copy that persuades readers to take action and become customers, all while on deadline and on budget.
