Find out how you can personalize your marketing in this high-tech world. A personalized marketing puts you on top of the minds of your customers.
Your customers crave customization. Gone are the days of generic email blasts and cookie-cutter websites. In fact, a research by Epsilon, an independent research agency, states that 80% of consumers buy from companies that can offer them personalized experiences more than they would from companies that offer generic services.
After profiling your target customers, your next step is to personalize your marketing content to cater to their exact needs, wants, and pain points.
However, some small businesses simply do not have the resources to provide this type of enriched content to their audiences. Here are five simple and cost-effective ideas to personalize your marketing tactics.
Quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience.
Ann Handley
Know the Basics
You don’t have to know every detail (like very personal details) of your audience to provide them with customized messaging. Start with the basics: age, educational level, gender, income, marital status, and lifestyle preferences.
By collecting this basic information, you’ll be able to effortlessly create the building blocks for a fantastic marketing campaign targeted to their needs.
Fully Understand Your Niche
As previously stated, one-size-fits-all websites don’t hack it with today’s savvy consumers. Neither do generic goods and services. You need to give your potential customers solid reasons to choose your brand and business. One method of doing this is to give them niche services that is specifically tailored to your customer-base.
Even if your organization’s services or products are on the broader side of the spectrum, you may still be able to personalize them to speak to a niche audience.
For example, Vista College did an outstanding job marketing their education services to military spouses. This segment is often overlooked and faces huge hurdles to further their education while following their spouses to different bases.
Don’t Be Creepy
It can get creepy when technology can accurately predict your needs! Anyone who has shopped or browsed the Internet knows there’s nothing worse than being “stalked” by irrelevant advertisements, even if they are related to previously browsed materials online.
There’s a fine line between personalizing your reach and stalking your customers. By utilizing the basic data you’ve gathered about your target customers, you can provide relevant and personalized marketing content without becoming a nuisance.
Review Your Analytics
Keep a close eye on which pages your website visitors are engaging the most with. This can provide you with critical insight into what stage of the buying cycle they’re currently in, and can help you provide them with the gentle push they need to go further down the funnel.
For instance, somebody who is looking at your pricing page will more likely make a purchase than a viewer simply looking at a whitepaper.
Use the Power of Social
Build a trusting relationship with your customers by staying abreast of the comments, likes, and shares on your social media platforms. In addition to interacting with your customers daily, study your social media analytics to see which post is performing the best. Then personalize your marketing efforts to include more of these posts.
