What if you could simplify everything?
Let’s be honest. Marketing can feel like navigating a city for the first time with no map. You’ve probably asked yourself, “How do I get people to notice my life coaching business without feeling like a pushy salesperson?” That question, for sure, has haunted many startup life coaches. Many have this grand vision of helping people find clarity and purpose, but their inbox? Crickets.
If this sounds familiar, you’re not alone. But here’s the good news: building a marketing funnel doesn’t have to be complicated or overwhelming. In fact, the simpler it is, the better it works. So, grab a cup of coffee (or tea), and let’s map this out together step by step.
Step 1: Awareness (Let Them Know You Exist)
How would you feel if you’re at a party and someone starts talking about a life coach who changed their perspective on work-life balance? That coach could be you, but first, people need to know you’re here. Awareness is about getting your name out there in a way that feels natural and genuine.
Here’s what works:
1. Social Media Presence: No, you don’t need to be on every platform. Pick one or two where your ideal clients hang out. Start posting short, insightful videos and share personal stories.
2. Collaborations: Partner with complementary businesses or influencers. For instance, you can be a guest on a webinar with a fitness or wellness coach. This can bring in dozens of new leads to your life coaching business.
3. Content Marketing: Blog posts, podcasts, or even a free PDF guide; create something that showcases your expertise and helps people solve a small problem. For example, you can create a free checklist for overcoming decision fatigue.
The key is consistency. Show up regularly and offer value, not just “Hey, book a session with me!” vibes.
Step 2: Interest (Show Them the Possibilities)
Once people know you exist, the next challenge is keeping them engaged. Imagine someone stumbles upon your Instagram post about overcoming self-doubt. They’re intrigued, but they’re not ready to book a session yet. How do you nurture that curiosity?
Here’s what you can do:
1. Email Sequences: Create a welcome email series for new subscribers.
- Email 1: Your story and why you became a coach.
- Email 2: A quick win; a simple tip they could implement right away.
- Email 3: A case study or success story.
2. Webinars or Workshops: Host a free session on a topic you’re passionate about. For example, you could host a live webinar called “How to Stop Overthinking and Start Taking Action.” Not only will your attendees get value, but many of them will reach out afterward to book sessions because you’ve given them something valuable.
3. Social Proof: Share testimonials and success stories on your website and social media. People want to see that you’ve helped others like them.
Step 3: Decision (Make It Easy to Say Yes)
Let’s talk about the elephant in the room: the fear of being salesy. I’ve been there. I used to cringe at the thought of “pitching” myself. But here’s the thing: people need what you’re offering. Your job is to make it easy for them to take the next step.
What helped me? Transparency and simplicity.
1. Clear Offers: Be upfront about what you offer and how it works. For example, you can create a “How to Get Started” page on your website with your services and pricing clearly laid out.
2. Booking System: Use a scheduling tool like Calendly or Acuity to eliminate the back-and-forth emails. This small step makes a big difference.
3. Limited-Time Incentives: Occasionally, you can offer a free discovery call or a discounted first session. This will give hesitant clients the nudge they need.
4. Overcoming Objections: Anticipate the “What if it’s not worth it?” thoughts. Address these in your FAQ section and during consultations by explaining exactly what clients could expect.
Step 4: Action (Seal the Deal)
Okay, they’re ready. They’ve followed your content, joined your email list, and maybe even attended a webinar. Now, it’s time to convert that interest into action.
This is where follow-up is critical.
- Gentle Reminders: After a discovery call, send a follow-up email summarizing what you discussed and reiterating how you could help.
- Testimonials and Guarantees: Highlight results others have achieved and, if possible, offer a satisfaction guarantee.
- Convenient Payment: Make it easy for clients to pay and book their first session. Nobody wants to deal with clunky systems or hidden fees.
Keep It Human
Here’s the truth: Marketing funnels aren’t magic. They’re tools, ones that work best when you infuse them with authenticity and heart. The goal isn’t just to book clients; it’s to build relationships and create real impact.
Do not overcomplicate things. Learn from every misstep. Make your funnel simple, human, and effective. Your next client is out there, wondering if someone like you exists. Show them you do.
