An extremely cost-effective way of reaching your target audience.
Email marketing is another digital marketing strategy that involves sending emails to a list of recipients who have opted in to receive informational or promotional content from your business. It is an effective way to reach out to potential clients/customers and keep existing clients/customers engaged. It allows you to send targeted messages that are customized to fit your recipients’ interests. Through email marketing, you can increase brand awareness, generate leads, and build relationships with clients/customers.
What We Do
Email marketing is a great way to reach potential clients/customers, build relationships, and increase sales. The following is a step-by-step process for how we create a successful email marketing campaign:
- Define the target audience. If you have not defined your target audience yet, then we will take this time to research who your ideal clients/customers are and create a profile/Avatar.
- Write the emails. At this stage, we will set up your emailing tool. After writing the emails, we format them, find relevant images to add with the copy, and add an appropriate call-to-action.
- Develop an email list. To develop an email list, we need to set up forms where your leads can come in. It could be through a standalone landing page, a website pop-up, or your contact page (or all of the above).
- Set email automation. Keep in touch with your leads or existing clients/customers on a regular basis by automating your emails.
- Track your results. Analyze the results to see what works and what doesn’t. Make changes, if needed, to improve campaigns.
