Email marketing remains one of the most effective ways for life coaches to attract, nurture, and retain clients. But here’s the challenge: if your emails don’t get opened, your message never reaches your audience. With inboxes flooded daily, how do you make sure your emails stand out?
This guide will show you how to create effective subject lines and engaging email content that gets your emails opened and read, ultimately helping you grow your life coaching business.
Why Email Marketing Matters for Life Coaches
Before diving into email strategies, let’s understand why email marketing is crucial for life coaches:
- High ROI – Email marketing generates an average return of $36 for every $1 spent (Litmus, 2024).
- Personalized Connection – Unlike social media, email allows direct and personalized communication with potential clients.
- Trust Building – Regularly appearing in your audience’s inbox builds trust and establishes authority.
- Lead Nurturing – Emails help convert prospects into clients by offering valuable insights and solutions over time.
Writing Subject Lines That Get Opened
Your subject line determines whether your email gets opened or ignored. Here’s how to make yours irresistible:
Keep It Short and Clear
- Subject lines under 50 characters tend to perform better.
- Avoid vague or overly long phrases.
Examples:
- “3 Steps to Transform Your Confidence Today”
- “Feeling Stuck? Here’s How to Move Forward”
Create Curiosity
Pique interest without misleading.
Examples:
- “This One Shift Can Change Your Life”
- “The Secret to a Happier You (It’s Simpler Than You Think)”
Use Numbers and Power Words
Numbers and emotional triggers boost open rates.
Examples:
- “5 Habits of Highly Successful Coaches”
- “Unlock Your True Potential in Just 7 Days”
Personalize When Possible
Emails with personalized subject lines are more likely to be opened than generic ones (Campaign Monitor, 2019).
Example:
- “[First Name], Here’s Your Personal Growth Plan!”
Crafting Engaging Email Content
Once your email is opened, the content must hold attention and drive action.
Start with a Strong Hook
Your first sentence should immediately connect with the reader’s pain points or desires.
Example:
Instead of: “I’m writing to tell you about my coaching program.”
Write: “Do you ever feel like you’re stuck in the same cycle no matter how hard you try?”
Keep Paragraphs Short and Scannable
- Aim for 2-3 sentence paragraphs.
- Use bullet points and bold key phrases for easy readability.
Provide Value First
Before making any ask, give your reader something useful: an insight, tip, or resource.
Example:
- “Here’s a quick mindset shift: Instead of saying ‘I have to,’ try saying ‘I get to.’ This small change rewires your brain for gratitude and motivation.”
Use a Conversational Yet Professional Tone
Avoid jargon. Write like you’re talking to a friend, but with authority.
Example:
- “I get it. Change can feel overwhelming, but small steps lead to big results.”
Call-to-Action (CTA): What’s Next?
Every email should have a clear, compelling CTA guiding the reader on what to do next.
Examples of Effective CTAs:
- “Reply to this email and share your biggest challenge. I’d love to help.”
- “Click here to book a free 15-minute coaching session.”
- “Download my free guide on building confidence today.”
Bonus Tips for Higher Open Rates
- Send at the Right Time – Tuesdays and Thursdays between 10 AM – 2 PM tend to have the highest open rates.
- Segment Your List – Personalized and segmented emails perform better than generic ones (HubSpot, 2021).
- Test and Optimize – A/B test different subject lines and formats to see what resonates most.
Email marketing is a powerful tool for life coaches, but success depends on crafting subject lines that get opened and content that engages and converts. These strategies will increase open rates, build trust, and ultimately grow your coaching business.
Are you ready to take your email marketing to the next level? Let’s create a strategy that works for you!
