Let me ask you this: Have you ever sat down to create a post for your life coaching business, only to end up staring at a blinking cursor, wondering what on earth to say?
Crafting posts that resonate with your audience can feel like a balancing act, especially when you’re trying to inspire, inform, and attract clients without coming across as too “salesy.” But here’s the good news: It’s entirely possible. And today, I want to share a few tips with you.
Why Engaging Content Matters
First, let’s get real for a moment: Social media isn’t just about pretty pictures and catchy captions. For life coaches, it’s about connection. Your posts are a window into your philosophy, your expertise, and, most importantly, your heart. The people who follow you are often looking for guidance, encouragement, or even just a spark of hope. So, your job is to show up authentically, consistently, and strategically.
1. Start with Stories That Resonate
Stories are irresistible. Humans are wired to connect through narratives. And as a life coach, you likely have a treasure trove of stories to share. Maybe it’s about a client’s breakthrough (shared with permission, always) or perhaps it’s a personal anecdote about a time you struggled with the very thing you now help others overcome.
2. Create Value-Packed Tips
Let’s face it. People love actionable advice. While inspiration is great, your audience also craves practical tools they can apply immediately. Think of posts like “5 Quick Ways to Manage Stress” or “3 Questions to Ask Yourself When You Feel Stuck.”
Pro Tip: Use carousels or slides for these types of posts. They’re visually engaging and allow you to break down complex ideas into bite-sized chunks. And don’t worry about giving away too much for free. Sharing valuable insights builds trust and trust is the currency of coaching.
3. Ask Provocative Questions
If there’s one thing that guarantees engagement, it’s a good question. The kind that stops someone mid-scroll and makes them think, “Wow, I need to answer this.” Questions like:
- “What’s one belief holding you back from the life you want?”
- “If you could wave a magic wand, what would your ideal day look like?”
- “What’s one thing you’re doing today that your future self will thank you for?”
These aren’t just conversation starters; they’re relationship builders. Plus, the responses can give you valuable insights into your audience’s needs and desires.
4. Share Your Wins and Lessons
I used to think that sharing my successes would make me seem braggy. So, I avoided it altogether. Big mistake. The truth is, people want to see what’s possible. They want to celebrate your wins and learn from your lessons.
When you hit a milestone, whether it’s launching a program, helping a client achieve a goal, or simply navigating a tough week, share it. But always pair it with a takeaway. For instance, “I helped my client land her dream job this week and here’s the mindset shift that made it possible.”
5. Inspire with Visuals and Affirmations
Never underestimate the power of a beautiful image paired with a powerful affirmation. These types of posts are highly shareable and can extend your reach far beyond your current audience.
Think about affirmations like:
- “I am worthy of the life I desire.”
- “I am capable of navigating challenges with grace.”
- “I am constantly growing into my best self.”
Pair these with eye-catching graphics or photos that align with your brand, and you’ve got a recipe for engagement.
6. Leverage Client Testimonials
Social proof is incredibly powerful. When potential clients see how others have benefited from your coaching, they’re more likely to trust you. Share testimonials in a way that feels authentic and relatable.
7. Host Live Q&A Sessions
Hosting live sessions where you answer questions or discuss a specific topic is a fantastic way to engage with your audience. It shows your expertise, builds trust, and—let’s be honest—it’s kind of fun.
Keep it simple. Announce your live session a few days in advance, invite questions beforehand, and have a rough outline to keep things on track. And if nobody shows up? No worries! You can repurpose the content into future posts.
Keep It Real
Here’s the bottom line: The most engaging posts are the ones that feel authentic. They’re not perfect. They’re not polished within an inch of their life. They’re real. So, don’t be afraid to experiment, make mistakes, and learn as you go.
